IMU Kolkata Library catalog

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Kotler, Phillip

Marketing management: analysis, planning, implementation and control / - 15th ed. - Noida: Pearson India Education Services Pvt. Ltd., 2018. - xxvi, 756p.+I21 p.

Included one Case Study (Indian Cases), Global edition ISBN 9781292092621

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 / K874

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