| 000 -LEADER |
|---|
| fixed length control field |
00475nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201125b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8120308778 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
K874 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
2268 |
| Personal name |
Kotler, Phillip |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management: analysis, Planning, implementation and control / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi: |
| Name of publisher, distributor, etc |
Prentice-Hall of India, |
| Date of publication, distribution, etc |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 801 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
