| 000 -LEADER |
|---|
| fixed length control field |
00285nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201217s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Birn, Robin |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The effective use of market research: A guide for management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Kogan Page |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
155 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
