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Marketing management: millanium edition /

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Publisher: Noida: Pearson India Education Services Pvt. Ltd., 2018Edition: 15th ed.Description: xxvi, 756p.+I21 p.ISBN: 9789332557185.Subject(s): Marketing ManagementDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Books IMU Kolkata
658.8 K874 (Browse shelf) Available 13010
Books Books IMU Kolkata
658.8 K874 (Browse shelf) Available 13011

Included one Case Study (Indian Cases); Global edition ISBN 9781292092621

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