Understanding Strategic Management /
By: Henry, Anthony.
Publisher: Oxford: Oxford University Press, 2018Description: xvi, 287 p. : ill. ; 25 cm.ISBN: 9780198823544.Subject(s): Strategic PlanningDDC classification: 658.4012| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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IMU Kolkata Reference | 658.4012 H5211 (Browse shelf) | Available | 14084 | |
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Books
|
IMU Kolkata | 658.4012 H5211 (Browse shelf) | Available | 14085 | |
|
Books
|
IMU Kolkata | 658.4012 H5211 (Browse shelf) | Available | 14086 |
Part One: What is Strategy?
What is Strategy?
Part Two: Strategic Analysis
Evaluating the Macro-environment
Industry Analysis
The Internal Environment: Value-Creating Activities
The Internal Environment: A Resource-Based View of Strategy
Part Three: Strategy Formulation
Business Strategy
Corporate Strategy
International Strategy
Part Four: Strategy Implementation
Organizational Structures and Strategic Change
Strategic Leadership
Corporate Governance
Understanding Strategic Management is the ideal introduction to strategy for students on one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.
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