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  <titleInfo>
    <title>Marketing management: millanium edition</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Keller, Kevin Lane</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Noida</placeTerm>
    </place>
    <publisher>Pearson India Education Services Pvt. Ltd.</publisher>
    <dateIssued>2018</dateIssued>
    <edition>15th ed.</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>xxvi, 756p.+I21 p.</extent>
  </physicalDescription>
  <note>Included one Case Study (Indian Cases); Global edition ISBN 9781292092621</note>
  <subject authority="lcsh">
    <topic>Marketing Management</topic>
  </subject>
  <classification authority="ddc">658.8 K874</classification>
  <identifier type="isbn">9789332557185</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">220922</recordCreationDate>
  </recordInfo>
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