TY  - GEN
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management: millanium edition
SN  - 9789332557185
U1  - 658.8 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Marketing Management
N1  - Included one Case Study (Indian Cases); Global edition ISBN 9781292092621
ER  -