Doyle, Peter <br/><br/>
Marketing management and startegy / 

 - 4th ed. 
 - Harlow:  Prentice Hall Education Ltd,  2006. 
 - xii, 446 p. 
<br/><br/><label>ISBN: </label>9780273693987 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / D7541