Zeithaml, Valarie A. <br/><br/>
Services marketing: integrating customer focus across the firm / 

 - 6th ed. 
 - Chennai:  McGraw Hill Education (India) Pvt. Ltd.,  2017. 
 - xxxii, 711 p. 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z48