TY  - GEN
AU  - Nordhielm, Christie L.
AU  - Dapena-Baron, Marta
TI  - Marketing management: the big picture
SN  - 9781118014554
U1  - 658.8 
PY  - 2015///
CY  - USA
PB  - John Wiley & Sons
KW  - Marketing Management
ER  -