@book{163,
	author = {Kotler, Phillip and Keller, Kevin Lane},
	title = {Marketing management: analysis, planning, implementation and control /},
	publisher = {Pearson India Education Services Pvt. Ltd.,},
	year = {2018.},
	address = {Noida:},
	edition = {15th ed.},
	note = {Included one Case Study (Indian Cases), Global edition ISBN 9781292092621}
}