Kotler, Phillip <br/><br/>
Marketing management: analysis, planning, implementation and control / 

 - 15th ed. 
 - Noida:  Pearson India Education Services Pvt. Ltd.,  2018. 
 - xxvi, 756p.+I21 p. 
<br/><br/> Included one Case Study (Indian Cases), Global edition ISBN 9781292092621 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / K874