Raju, M. S.; Xardel, Dominique & Agrawal, Mohan Lal <br/><br/>
Consumer behavior: Concepts, applications and cases 

 - Noida  Vikas Publishing House   2014 
 - xvi, 351 p. 
<br/><br/><label>ISBN: </label>9788125915324 
<br/><br/><label>Dewey Class. No.: </label>658.8  / R1619