Henry, Anthony  <br/><br/>
Understanding Strategic Management  / 

 - Oxford:  Oxford University Press,  2018. 
 - xvi, 287 p. :  ill. ;  25 cm 
<br/><br/>Part One: What is Strategy?<br/><br/>What is Strategy?<br/>Part Two: Strategic Analysis<br/>Evaluating the Macro-environment<br/>Industry Analysis<br/>The Internal Environment: Value-Creating Activities<br/>The Internal Environment: A Resource-Based View of Strategy<br/>Part Three: Strategy Formulation<br/>Business Strategy<br/>Corporate Strategy<br/>International Strategy<br/>Part Four: Strategy Implementation<br/>Organizational Structures and Strategic Change<br/>Strategic Leadership<br/>Corporate Governance 
<br/><br/> Understanding Strategic Management is the ideal introduction to strategy for students on one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. 
<br/><br/><label>ISBN: </label>9780198823544  Rs830.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Planning
<br/><br/><label>Dewey Class. No.: </label>658.4012  / H5211