Kumar, Nirmalya & Steenkamp, Jan-Benedict E. M. <br/><br/>
Private label strategy: how to meet the store brand challenge 

 - Boston   Harvard Business School Press  2007 
 - xiii, 270 p. 
<br/><br/><label>ISBN: </label>9781422101674 
<br/><br/><label>Dewey Class. No.: </label>658.827  / K9637