04276nam a22005655i 4500 27375 27375 978-3-319-50091-1 DE-He213 20240716152315.0 a|||||o|||| 00| 0 cr nn 008mamaa 170424s2017 sz | s |||| 0|eng d 9783319500911 10.1007/978-3-319-50091-1 doi imu-kc HF5548.32-.33 KJE bicssc BUS090000 bisacsh KJE thema 658.872 23 Turban, Efraim. author. aut http://id.loc.gov/vocabulary/relators/aut Introduction to Electronic Commerce and Social Commerce [electronic resource] / by Efraim Turban, Judy Whiteside, David King, Jon Outland. 4th ed. 2017. Cham : Springer International Publishing : Imprint: Springer, 2017. XXV, 435 p. 74 illus., 63 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Springer Texts in Business and Economics, 2192-4341 Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation. This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. Electronic commerce. Business information services. E-Business. Business Information Systems. Whiteside, Judy. author. aut http://id.loc.gov/vocabulary/relators/aut King, David. author. aut http://id.loc.gov/vocabulary/relators/aut Outland, Jon. author. aut http://id.loc.gov/vocabulary/relators/aut SpringerLink (Online service) Springer Nature eBook Printed edition: 9783319500904 Printed edition: 9783319500928 Printed edition: 9783319843155 Printed edition: 9783030634476 Springer Texts in Business and Economics, 2192-4341 https://doi.org/10.1007/978-3-319-50091-1 ddc EBK