Kotler, Philip Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - New Delhi : Wiley India pvt ltd, 2024. - 247 p. ISBN: 978-93-6386-644-7 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 / K874