Kotler, Phillip <br/><br/>
Marketing management: analysis, Planning, implementation and control / 

 - 8th ed. 
 - New Delhi:   Prentice-Hall of India,   1995. 
 - xxix, 801 p. 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / K874