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Marketing management and startegy / by Peter Doyle and Philip Stern

by Doyle, Peter | Stern, Philip.

Edition: 4th ed. Publisher: Harlow: Prentice Hall Education Ltd, 2006Availability: Items available for loan: [Call number: 658.8 D7541] (4).

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Case stuied in International marketing

by Doyle, Peter and Hart, Norman A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Heinemann Availability: Items available for loan: [Call number: 658.84 D7541] (1).

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