000 01357 a2200169 4500
999 _c26634
_d26634
008 230622b ||||| |||| 00| 0 eng d
020 _a9780198823544
_cRs830.00
082 0 0 _a658.4012
_bH5211
100 _aHenry, Anthony
245 _aUnderstanding Strategic Management /
_cAnthony Henry
260 _aOxford:
_bOxford University Press,
_c2018.
300 _axvi, 287 p. :
_bill. ;
_c25 cm
505 0 _aPart One: What is Strategy? What is Strategy? Part Two: Strategic Analysis Evaluating the Macro-environment Industry Analysis The Internal Environment: Value-Creating Activities The Internal Environment: A Resource-Based View of Strategy Part Three: Strategy Formulation Business Strategy Corporate Strategy International Strategy Part Four: Strategy Implementation Organizational Structures and Strategic Change Strategic Leadership Corporate Governance
520 _aUnderstanding Strategic Management is the ideal introduction to strategy for students on one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.
650 0 _aStrategic Planning
942 _2ddc
_cBK