| 000 | 00420nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 230801s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781422101674 | ||
| 082 |
_a658.827 _bK9637 |
||
| 100 | _aKumar, Nirmalya & Steenkamp, Jan-Benedict E. M. | ||
| 245 | 0 | _aPrivate label strategy: how to meet the store brand challenge | |
| 260 |
_aBoston _bHarvard Business School Press _c2007 |
||
| 300 | _axiii, 270 p. | ||
| 942 | _cBK | ||
| 999 |
_c27118 _d27118 |
||