Services marketing: integrating customer focus across the firm /
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo
| Gremler, Dwayne D | Pandit, A.
Publisher: Chennai: McGraw Hill Education (India) Pvt. Ltd., 2017Edition: 6th ed.Description: xxxii, 711 p.ISBN: 9781259026812.Subject(s): MarketingDDC classification: 658.8
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IMU Kolkata | 658.8 Z48 (Browse shelf) | Available | 13012 | |
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IMU Kolkata | 658.8 Z48 (Browse shelf) | Available | 13013 | |
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Books
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IMU Kolkata | 658.8 Z48 (Browse shelf) | Available | 13014 | |
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Books
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IMU Kolkata | 658.8 Z48 (Browse shelf) | Available | 13015 |
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