Kumar, Nirmalya & Steenkamp, Jan-Benedict E. M.
Private label strategy: how to meet the store brand challenge - Boston Harvard Business School Press 2007 - xiii, 270 p.
9781422101674
658.827 / K9637
Private label strategy: how to meet the store brand challenge - Boston Harvard Business School Press 2007 - xiii, 270 p.
9781422101674
658.827 / K9637