Private label strategy: how to meet the store brand challenge (Record no. 27118)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422101674
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number K9637
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Nirmalya & Steenkamp, Jan-Benedict E. M.
245 #0 - TITLE STATEMENT
Title Private label strategy: how to meet the store brand challenge
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business School Press
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 270 p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
        IMU Kolkata IMU Kolkata 2023-08-01 Gifted by Shailendra S Kathait (6049) 658.827 K9637 G01192 2023-08-01 2023-08-01 Books
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