Private label strategy: how to meet the store brand challenge
By: Kumar, Nirmalya & Steenkamp, Jan-Benedict E. M.
Material type:
TextPublisher: Boston Harvard Business School Press 2007Description: xiii, 270 p.ISBN: 9781422101674.DDC classification: 658.827
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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IMU Kolkata | 658.827 K9637 (Browse shelf) | Available | G01192 |
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